Major housing prices in January sales data gradually disclosed in

Major housing prices in January sales data gradually disclosed in the sales area and sales amount is up sharply, the real estate market increasingly downturn, housing prices of capital returns increased pressure. Insiders pointed out that the beginning of the year sales are sluggish, and the recent management firm position, will encourage developers to recognize the situation faster, some of the leading housing prices has been brewing a new round of markdowns.

The beginning of the year sales suffered setback

Vanke sales presentation in January, January, 1.19 million square meters of sales area, the sales amount of 12.2 billion yuan, decreased by 28% and 40%.

The sales decline at the same time, Vanke slow down new projects to obtain. Since the disclosure of the sales presentation in December 2011, Vanke only add to participate in city reconstruction project west of the Huangpu, Guangzhou Wenchong Shihua Road, Vanke is responsible for the development of part of the site area of approximately 129,000 square meters, is expected to bear the cost of the comprehensive transformation of about 1.497 billion million.

The signing area in January and the contract amount is a year-on-year big drop 70%, with a contracted area of 125,000 square meters in January, down 74.69 percent, with a contracted amount of 1.511 billion yuan, down 69.35 percent. Poly Real Estate Group has been expansion of fast, in January was only newly acquired three plots, two plots located in Shijiazhuang, one located in Foshan City.

Golden Group January sales also in the doldrums, with a contracted area of 37,000 square meters in January, a decrease of 66.8 percent over the same period last year; contract amount of 400 million yuan, a decrease of 75.8% a year earlier.

From the Hong Kong-listed a number of leading housing prices released sales data for January, sales pressure surge. February 8, the Greentown January sales data that accumulated to obtain a sales area of about 60,000 square meters, the sales amount of about 1.6 billion yuan, compared with sales of 5.2 billion yuan in January 2011, have fallen sharply to 69.3 %. Longfor January, the amount of contract sales of $ 11.8 billion, down 55.5 percent compared to December last year, in January year on year decline in more than 70%. R & F Properties in January, the amount of contract sales of $ 12.3 million, sequential and year-on-year fell by 59.4% and 56.7% respectively; contract sales area of 87,800 square meters, the previous month and same period last year, a decrease of 63% and 47% respectively.

Shanghai Yi Real Estate Institute report shows that in 10 typical cities included in the statistics, totaling 2.14 million square meters of commercial housing turnover in January, up sharply down 71%.

As of January 2012, the typical city of the 10 newly built commercial Spanish Layout housing inventory total of 59.01 million square meters, compared to last year, 17.01 million square meters new Hebrew Layout inventory, an increase of approximately 40.5%, down 1.62 percent from last month, inventory The amount is still high, prices downward pressure is further increased.

New round of price surges creeping

The sales pressure surge, the pessimism of the market is expected to make housing prices have cut 2012 sales target.

Greentown China frequently crisis last year, the sales target from $ 550 billion in 2011 down to $ 400 billion in 2012, compared with 2011 actual sales of $ 35.3 billion increased by only 4.7 billion yuan.

The sea real estate sales target unchanged in 2011 to HK $ 80 billion, Evergrande and Kaisa only on the basis of 2011 increased by 14.3% and 10%, reaching 80 billion yuan and 16.5 billion yuan. In fact, Evergrande 2011 sales amount of 80.4 billion yuan. Chairman of the Board of Evergrande Xu and India, said the the Hengda rapid growth period has ended, will be the stable growth period. In addition, R & F Properties 2012 sales target set at 33 billion yuan, compared with its 2011 goal of only 10 billion, R & F 2011 actual sales amounted to 30 billion yuan.

Carefully designed the annual sales target at the same time, many housing prices began quietly a new round of markdowns. The China Securities Journal reporter recently found in the Shanghai market's estate of some of the leading housing prices began a further drop in prices, the price has dropped slightly compared with 2011 fourth quarter. Vanke gold projects in the area of Jiading District, Shanghai, in time for Valentine's Day launch discount of $ 98 888, 89 m2 hardcover Sanju, fold from 1.1 million yuan.

Poly Real Estate launched a large-scale promotions in Baoshan District, Shanghai Poly leaf language project launched fine decoration units, prices are down to 15,500 yuan / sq m from. The end of 2011, the project pricing is still more than 17,000 yuan / square meter, and for rough housing. Poly leaf language sales staff, the company requires the completion of the project sales in the first half of this year, to provide promotional offers, is designed to attract customers, sold out as soon as possible.

In response to the sales plight, Greentown, chairman of Song Weiping has also said that a comprehensive reform of the sales model, to locate potential customers from passive to active, and a substantial increase in the sales commission to reverse the weak sales.

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